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Musicians seriously starting out in a music career should always take into consideration the expense they will eventually have to face to continue their advance in the music market.

Those musicians that don't take into consideration these expenses, unfortunately are almost guaranteed to come to an untimely end, with their dreams shattered.

The following list is useful for any band who is considering to embarque in a music career, and also the bands who are lucky enough to have found a sponsor to pay for these costs, many times in the way of recording contracts, to understand more the role and expense that these companies do and spend. Only by understanding what is involved in the music industry can we begin to make sense and eliminate why, at times, we think the music industry acts in strange ways.

There are many sites that offer basic information for free, mine is no different, pop to http://www.marketingyourmusic.net and you may have for free important basic information that will help you to get off to a good start.

What is really important is that you get to know the more detailed information that somebody like Bob Baker, John Vestman or myself offer, because with that information, you will have something that, in my experience, your competitor, in a very competetive market will not have. The right information.

So, let's at what needs to be paid for:

Music Economics Network

Pre-Poduction

Professional/technical/business formation; audience formation; musical instruments; other material (sheet music, music stands etc.).

Production

Recording; graphic production; mixing; mastering; pressing. (+ pirate pressing)

Distribution

Storage; transport; stores and other sales points; internet. (+ pirate distribution)

Commerce

Marketing and publicity; shows; TV/radio/press media; internet. (+ pirate commerce)

Consumption

Shows; internet; stores and other sales points; exports. (+ pirate consumption)

Public Politics

VAT; purchase Tax; earnings tax etc.

So, as we can see, in an ideal world, the return is made from the commerce and consumption. However with piracy and stiffer competition, some of this reurn will be, in many cases, wiped out.

So if you are seriously wanting to ingress in the music market, you need to ask yourself the following: If companies are finding it harder, and they have the necessary information to be able to compete in the market, what chance would you have without it?

Best regards,

Steve Allen

Steve Allen is consultant and music producer. Author of "Marketing Your Music – Success Strategies", "Personal Management in the Music Industry" and "Street Teams – Expand your Fan Base" http://www.marketingyourmusic.net

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